Most scientists spend tens (if not hundreds) of working hours perfecting their conference poster. There’s not just the science to think about, but also the design, the flow, the images, the language… The list is endless. Once complete, you print it, roll it up and feed it into the protective poster tube. Then you travel to the conference venue, whereupon you ‘compete’ with other scientist trying to stand-out from the crowd and entice fellow attendees to stop by your presentation, if only for a few minutes.
And then it is over, almost as quickly as it started. You pack up your poster to take back to your institution, to languish amongst the pile of other posters in a corner of your office. Best case scenario, you’ll revisit the electronic version when presenting on the same subject again and rework some elements. In all likelihood, the few hours of glory in the poster hall will be the climax of hours of hard work!
What if you could breathe a longer life into your poster? One which would mean you’ll reach audiences you never expected, while transforming your work into a brand new, useful product?